Week By Week

Week 1:

• Course Introduction: Discuss the course objectives and outline.
• Entrepreneurship in Historical Perspective: Explore the transition from agriculture to commerce.
• Exemplary Entrepreneurs: Highlight influential entrepreneurs like those behind Facebook and Microsoft.
• Online eCommerce: Present the annual worldwide growth of online marketing from 2001.

Week 2:

• Understanding Products and Solutions: Analyze the importance of developing a comprehensive understanding of products or solutions.
• Targeting Customers: Explore strategies for identifying the appropriate target audience for a product or solution.
• Teamwork for Product Development: Initiate collaborative work among students to develop a product or solution.

Week 3:

• Researching Payment Systems: Focus on researching and understanding payment systems, including options for international payments.

Week 4:

• Domain and Keywords Research: Introduce the concept of domain selection and keyword targeting.
• Web Research and Hosting: Guide students through the process of researching web hosting providers and selecting an appropriate website.

Week 5:

• Setting Up Hosting Account and Website: Provide instructions on setting up a hosting account and website, utilizing either a free option or instructor-provided hosting. Introduce the WordPress framework.

Week 6:

• Search Engine Optimization: Teach techniques for optimizing websites for search engines.
• Link Building and Website Promotion: Explore strategies to build relevant links and promote websites. Continuation from Week 7.

Week 7:

• Continued Focus on Link Building and Website Promotion.

Week 8:

• Outsourcing with Freelancer Sites or Forums: Introduce platforms for outsourcing tasks and projects.
• Registration on Freelancer Sites: Guide students through the process of registering on freelancer sites.
• Suggest Offering Jobs on Freelancer Sites: Encourage students to consider posting job opportunities (gigs) on freelancer platforms.

Week 9:

• Website Enhancement: Expand on website development by adding products and plugins to improve site security and optimization.

Week 10:

• Introduction to Social Media: Explore the use of Facebook, Twitter, and Instagram for business purposes.
• LinkedIn Profile Creation: Instruct students to create profiles on LinkedIn.
• Online Networking: Encourage students to connect with students from universities in other countries.

Week 11:

• Evaluation and Assessment: Conduct evaluations and assessments to measure student progress and understanding of the course material.